Bookmakers, like everyone else, have to make a living out of something. They make a living out of punters losing bets, simply put and lose money when punters win bets. Punters winning means that bookmakers are left cashless, or rather, with less money, sometimes even turning an entire month upside down, having negative revenue. This affects all bookmakers, brick and mortar and online, like Sky Bet, Betway and others.
November 9 and 10 were the worst of all for bookmakers, because the Premier League results made everything go sideways, in an unexpected fashion. Here is why.
Many Matches – Two Unexpected Wins
Like on most weekends, the 9th and 10th of November had various matches, but some of them were high profile, or rather, had clubs with loads of fans who love supporting them, often showing that support by betting.
Teams like Manchester United and Manchester City are very popular, not to mention Chelsea, Tottenham Hotspur, Liverpool, Arsenal and many more. They were all playing on the same day, some more likely to win than others, at least according to the odds. But the fans had something they wanted to say, something to guess. They guessed correctly, against the odds, and won lots of money, thus losing bookmakers figures of six and even seven digits.
Liverpool Versus Manchester City
Nobody expected the match to go the way it did, but Liverpool wasn’t there to play games, but rather, football and it was a very good game of football. They took home a victory, 3 to 1. This is a rather hefty victory with plenty of goals, unexpected at a match of this level, especially because they weren’t the favorites to win.
Not only that, but 3 to 1 was the most popular bet, which means plenty of people took hoom loads of cash, hitting the bookmakers where it hurts the most.
Manchester United Versus Brighton
Another match, another 3 to 1 victory. When the stars align, they do not mess around. All jokes aside, this was also an unexpected result which lost the bookmakers a lot of money and made plenty of Manchester United fans, happy. Oh, the punters were also quite satisfied.
Unexpected outcomes, or rather, the underdogs taking home a victory, especially when a bet which matches the result was the most popular one, can be quite a financial hit.
Wolves Versus Villa
The Wolves took home a victory versus Aston Villa, making a solid dent in the accounts of the bookmakers. Most of them said that they lost at least 6 out of 9 games or in some cases, 9 out of 10. Weekends like these happen, where not everything goes according to the odds and where diligent punters find a way to guess the right bet, despite the odds favoring another team. The odds are not always a sign as to who will be the victor.
November 9 and 10 were one of the worst days, or rather, the worst weekends for bookmakers everywhere. Football, specifically, the Premier League, left their wallets a bit emptier and made lots of punters happier.